Growth consulting for EdTech

Your next ₹1 Cr of revenue shouldn't be a guessing game.

5Layers helps ₹1–5 Cr ARR B2C EdTechs identify the biggest leaks in their revenue engine — and work with their team to fix them.

Get Your Free Growth Audit Explore the 5Layers Framework

Acquisition. Conversion. Sales. Retention. Referral.

Revenue calculator

live

01 · Traffic1,28,000

02 · Lead CVR7.3%

03 · Leads9,344

04 · Sales CVR13.2%

05 · Enrollments407

06 · ARPU₹41,000

Projected revenue

₹1.67 Cr0.0%

Revenue recovered

₹0

Spend saved

₹0

Illustrative model · your numbers replace these in the audit

Built from the operator's side of EdTech

Coding Ninjas
InfoEdge / Naukri ecosystem
10K+ LinkedIn community

Trusted by B2C EdTech operators. Client names shared only with permission.

The problem

Most EdTechs don't have a growth problem.

They have a revenue leak problem.

Traffic is growing.
Leads are coming in.
Sales teams are calling.
Students are enrolling.

But where is the leak?

Stage 01Traffic

Stage 02Lead Conversion

Stage 03Qualified Lead %

Stage 04Sales Conversion

Stage 05ARPU

Stage 06Refunds

Stage 07Revenue

A few points of improvement across multiple stages compounds into a materially different revenue outcome.

The 5Layers growth equation

Revenue =××××

Hover a metric to see the question it answers.

Growth isn't one lever. It's a system.

CAC · Contribution Margin · Refund Rate · Referral Rate

The 5Layers framework

Five layers. One revenue engine.

Acquire

Bring the right learners into the funnel.

Areas

SEO
Content
Performance Marketing
Partnerships
Social
Referral

Convert

Turn attention into qualified demand.

Areas

Landing pages
Lead magnets
Forms
UX
Lead qualification
Conversion optimisation

Sell

Turn qualified demand into revenue.

Areas

CRM
Lead allocation
Lead prioritisation
Sales process
Counselling
Sales coaching
Pricing / packaging

Retain

Make the revenue stick.

Areas

Onboarding
Learner experience
Engagement
Success interventions
Refund reduction
Contribution economics

Multiply

Turn successful learners into your next acquisition channel.

Areas

Testimonials
Reviews
Referrals
Alumni advocacy
Social proof

One business. Three lenses.

We don't just measure growth.

We find where it's coming from.

Every core metric is tracked through three dimensions — because the same number can hide completely different stories.

Lens 01

Business

Overall company performance, MoM and QoQ.

Revenue+24%

Lens 03

Course

Performance by individual course.

Course A+62%
Course B+31%
Course C-18%

Lens 02

Channel

Performance by acquisition source.

SEO+41%
Paid+9%
Social-12%

The same revenue metric can hide completely different stories — which is why 5Layers never stops at top-line growth. Illustrative example. Not client data.

From diagnosis to impact

Find the leak. Fix the system. Measure the impact.

Diagnose

Map historical performance across the 10 core metrics, MoM and QoQ.

Prioritise

Identify the highest-impact revenue opportunity. What is the one metric that matters most right now?

Execute

Work directly with your existing marketing, product and sales teams. Strategy plus hands-on implementation — not just recommendations.

Measure

Metric → Baseline → Target → Action → Result → ₹ Impact.

Proof, not promises

Growth should show up in the numbers.

Case study coming soon

5Layers is early-stage by design. Rather than publish numbers we can't stand behind, the first case study will be published once there is enough outcome data — with the client's permission.

How every case study will be reported

Challenge — the business problem
Baseline — 3–5 real metrics
Intervention — what actually changed
Result — % movement and ₹ impact

We don't sell channels.

We solve growth constraints.

Acquire

SEO
Content
Performance Marketing
Partnerships

Convert

CRO
Landing Pages
Lead Magnets
UX

Sell

CRM
Lead Allocation
Sales Process
Counselling

Retain

Onboarding
Learner Experience
Refund Reduction

Multiply

Testimonials
Reviews
Referral Systems

Built for a specific stage

Built for EdTechs that have found product-market fit — but not their next growth curve.

Already generate meaningful revenue
Have an existing acquisition engine
Have a sales / counselling team
Have multiple courses or products
Are looking for the next stage of growth
Want profitable growth, not vanity metrics

We're not the right fit for businesses looking for a pure marketing agency.

₹1–5 Crannual revenue

Free growth audit

Find your biggest revenue leak.

We'll analyse your acquisition, conversion, sales and learner funnel and identify the 3 highest-impact opportunities we see.

Deliverable

A personalised 2-page 5Layers Growth Audit

Growth score
Funnel diagnosis
Top 3 revenue opportunities
Metric baseline
Recommended next actions

Ready to find your next growth lever?

Let's identify what's holding your EdTech back — and put numbers behind the opportunity.

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